LVMH, Prada, and Richemont have announced the creation of the Aura Blockchain consortium. This alliance in the blockchain meets 3 strategic objectives: the fight against counterfeiting; tracking luxury goods sold on second-hand platforms; the will to maintain a relationship with the successive owners during the lifetime of the product Aura Blockchain. Aura Blockchain is a new non-profit organization launched in April by luxury companies LVMH, Prada and Cartier. Its aim is to promote the use of blockchain technology to make sure consumers have the information they need on transparency, traceability, and product authenticity. .

how does aura blockchain work